Paragon Footwear Wanted To Bring About An Enormous & Constructive Campaign For Their Product, Mainly Transit Media Like State Transport Buses & Metro Trains Were Chosen Which Is Relevant To The Product Action Because It Is A Footwear And The Media Chosen Were Places Where There Are High Number Of Footfall. Locations Where Specifically The Highest Footfall Areas Like The Railway Stations, Buses Gave Maximum Exposure In Semi Urban Areas. Paragon Campaign Turned Out To Be The Foremost & Advantageous Campaign. Being India's Largest Selling Footwear Brand, Paragon Wanted To Go More Aggressively In The Market And Has Set A Target Of Rs. 5000 Crore Turnover By 2020. Being A Part Of This Process We Played A Very Important Role By Creating A Boom Through Our Media Planning. After The Execution The Campaign Was Been Talked About And Seems To Hold A Lot Of Public Attention. Paragon Have 800 Different Articles And We Managed To Display Their Best Work.