Ujjivan Bank Wanted A Campaign To Create Massive Awareness In The Catchment Areas Of Their Branches. We Planned A Campaign That Includes Best Media Suitable For The Product. High Visibility And High Impact Sites Were Chosen. Area Chosen Consists Of Large Imprints Of The Targeted Audience. Transit Media Was Used To Give Deeper Penetration. The Objective Of The Campaign Was Completely Achieved. The Result Was An Overwhelming Response Of The Walk-In Customers. The Deposits In The Months Were Increased Many Folds.